Air New England
Air New England (ANE) is a private charter air carrier based in Portsmouth, New Hampshire. While freelancing, I specialized in enhancing brand presence and digital experiences alongside their sister company, Symphony Private Jets. I redesigned the company website, improving user experience, visual appeal, and functionality alongside increasing SEO value. Additionally, I refined the company's branding; aligning it with current market trends and reinforcing its identity to engage target audiences better and drive business growth and revenue.
Website Redesign (ongoing)
ORIGINAL DESIGN
NEW DESIGN
To boost the number of travelers (and direct traffic on the internet), I worked alongside Air New England’s marketing and development team to create a bolder and more expressive design in Wordpress’s Elementor. Interactive states, ADA compliance, subtle scrolling animations, and bold typography all work cohesively to transform the brand.
SEO was critical. Keywords, phrases, destinations, and highlights were used to boost Air New England’s presence on the Internet and engagement. This project is ongoing as of 2025.
The original design on the left had a very confusing and disorientating composition. Particularly for the user experience, the site was difficult to navigate. Bluish gradients made accessibility difficult at times. The typography on the page was not bold enough to engage with audiences. Oftentimes, the most important information was lost with all of the images and extra content. We worked diligently to consolidate all the necessary information and allow a streamlined user experience.